Basic terms


Output 2

Theoretical module

Basic terms

This module introduces basic rhetorical terms and concepts. The theoretical rhetorical heritage i is rich and it is not possible to present it exhaustively. The aim of this module is to focus on some terms that are grouped together. This module is hyperlinked to the glossary. This is an open module and can be added to by anyone teaching rhetoric, according to their requirements, programmes, traditions and individual approach. This section also allows for independent study. The module is oriented towards self-organization of the time and the way of studying rhetoric, discovering in the text itself available resources – mainly these are the definitions in the different parts in the glossary.

The purpose of the module is to introduce traditional and new rhetorical concepts, perspectives and possibility.

  • Definitions of rhetoric and types of rhetoric
  • Basic terms
  • Monological rhetorical genres
  • Dialogic rhetorical genres and formats
  • Arguments and argumentation
  • Rhetorical figures and tropes
  • Bibliography

Basic theoretical terms

Ethos, pathos and logos are some of the basic terms that the rhetorical theoretical heritage includes. They are interpreted from different perspectives, below only some of the possible connections and manifestations of the three rhetorical canons are highlighted.

Figure 3. Ethos, pathos, logos

Ethos, pathos, logos

Scientific publications related to ethos, pathos, logos:

  • Egglezu, F. (2018). Rhetorical ‘paedeia’ in modern educational settings: From theory to praxis… again, Rhetoric and Communications, issue 35: 1-14,, Retrieved on 10.08.2021.
  • Madsen, C. & Lund, M. (2021). Emotions in Rhetoric. From Technical to Generalized Pathos, Rhetoric and Communications, issue 48: 8-30,, Retrieved on 10.08.2021.
  • Zaleska, M. (2012). Rhetorical Patterns of Constructing the Politician’s Ethos. Chapter two. Rhetoric and Politics. Central/Estern European Perspectives. Edited by M. Zaleska. Cambridge: Cambridge Scholars Publisishng, 29-50.

Project RHEFINE – Rhetoric for Innovative Education, Number 2020-1-PL01-KA203-082274, Erasmus+ Programme, Key Action 2, Cooperation for innovation and the exchange of good practices – Strategic Partnerships for Higher Education.


University of Warsaw – Poland – coordinator

Institute of Rhetoric and Communication – Bulgaria

University of Zagreb – Croatia