Output 2

Presentation: types, features


Monological rhetorical genres

Dialogical rhetorical genres

Arguments and argumentation

Rhetorical figures, tropes and techniques

Presentation: types, features

Media rhetoric, civil rhetoric, virtual rhetoric

Presentations – Terms, Notions, Definitions

All terms and notions, definitions and examples are published in the book:

Мавродиева, И. (2007). Как да презентираме успешно? София: Кота7.

  • Mavrodieva, I. (2007). How to present effectively? Sofia: Kota7.

and on the Online Guide into Rhetoric. –

©Мавродиева, И. (2007). Как да презентираме успешно? София: Кота7.

Mavrodieva, I. (2007). How to present effectively? Sofia: Kota7.

© Online Guide into Rhetoric. –

Presentation. The presentation integrates inseparable verbal, non-verbal and technological elements; it involves speaking, non-verbal and visual elements; as well as skills to use a microphone, multimedia projector, etc.

Academic Presentation. The academic presentation is part of academic communication. It has several variants: 1. It has been presented by teachers as a method of teaching; 1. It has been prepared and presented by students as a way of explaining results of projects and research, as a part of the learning process and as a way of assessing their knowledge; 3. It is a way of participation in scientific conferences, seminars, round tables, etc., organized by different academic communities.

Art presentation. The art presentation is made by representatives of different arts in order to present activities, results, products, ideas of an individual artist or a group of artists in front of relevant audiences: colleagues, jury, etc.

Image Presentation. The image presentation is designed to help build and maintain the image of public figures, celebrities, candidates of a party’s leader or members of parliaments including national parliaments or the European Parliament, institutions, organizations, projects, and more.

Institutional presentation. The institutional presentation has been intended to present an institution (state, educational, cultural, international, etc.) to an audience and its focus is on the institution’s history, successes, achievements, contributions, awards, etc.

Corporate presentation. The corporate presentation is organased by a corporation and the aim is to present in front of the audience a mission, a vision, a business plan, a credibility, successes, marketing achievements, contributions, awards, financial status and stability, corporate social responsibilities, etc.

Personal presentation. 1. The personal presentation is used in front of a single person as an audience and he or she is a representative of different organizations or institutions: software companies, real estate companies, sponsors and more. 2. The personal presentation is delivered by a single person in front of different audiences, representatives of different organizations or institutions, donors, sponsors and more.

Product presentation. The product presentation introduces information on products and product series to consumers, distributors, distributors, store representatives, marketing experts, brand managers, advertisment spesialists, comsumers and more.

Informative presentation. The informative presentation plays the function of informing the audience, announcing news about the work of the company, explaining the results of a project, innovations. Terms and words with a denotative function are predominately used.

Persuasive presentation. The aim of the persuasive presentation is to convince the audience and the presenter prefers to show the benefits of a product, organasations, etc. The speaker aims to motivate the audience to take action after contributing to a goodwill attitude.

Internal presentation. The speaker delivers an internal presentation to present an idea, a project or report in front of the staff of the organisation, institution, corporation, nongovernmental organisation, foundation, etc.

Group presentation. The group presentation is delivered in front of members of the audience who are at the same time in the same place (office space, conference or press conference room, meeting room, office, study room, classroom, etc.)

Team presentation. The presenters (two or more) explain verbally and non-verbally a product, product, idea, etc.

Multimedia presentation. It combines the achievements of three types of technology. It combines the audiovisual means of television, the power of print and the ability to interact with a computer.

Written presentation. The written presentation includes verbal information, it has a print variant on paper. However, the written presentation does not always contain only text, diagrams, charts, tables, pictures, which are not ancillary or illustrative material, but an integral part of it, are often included.

Oral presentation. The distinctive features of the oral presentation are the simultaneous presence of the members of the audience in the hall, a direct channel of communication, the ability of the presenter to receive feedback signals.

Presenter. The presenter is an active subject in the presentation process who participates in the process of preparing oral, textual and multimedia presentations; who aims to inform, arouse interest in what he presents; to form positive attitudes; to inspire respect for the creators of the presented object; to convince of its benefits; to demonstrate the benefits through verbal means and visualization using technical devices.

An active subject during a presentation who participates in the process of making oral, textual and multimedia presentations; who aims to inform, to arouse interest in what is being presented; to form positive attitudes; to inspire respect for the creators of the subject being presented; to persuade of the benefits; to demonstrate the advantages and benefits by verbal means and by visualisation using technical devices.

Audience. The audience of the presentations is a compact group of people, rarely a single person, who is present at the presentation, in the case of a presentation. The members of the audience perceive the information which is presented verbally and visually, and the slides are projected on the screen. The audience can see video clips projected on a wall or a screen and at the same time to listen the sound or music.

Presentation – report

A presentation designed to present a report to an appropriate evaluating audience or to managers of an organization.

A personal presentation

A presentation that most often introduces a well-known personality from various fields: business, politics, science, art, media, economics, etc. to a relevant audience.

Written presentation

This is a presentation by printing on paper of sentences related in meaning in text. It is actually on paper. However, it does not always contain only text; diagrams, charts, tables, photographs are often included, which are not ancillary or illustrative material but an integral part of it.


It combines verbal, non-verbal and technological elements into an integral whole; it includes not only speaking and pronouncing, but also the effective use of non-linguistic means; the ability to speak using a microphone, a multimedia projector; in the appropriate application of knowledge, skills and abilities in the preparation of multimedia products as part of the presentation.

Product presentation

Through this presentation, products and product lines are presented to consumers, distributors, distributors, store representatives, etc.

Project presentation

A presentation designed to present a concept to a relevant audience.

Persuasive presentation

If the aim is to convince people of the advantages and benefits of a product, of contracting a service or of creating an association, it can be defined as persuasive. In a persuasive presentation, one of the speaker’s tasks is to motivate the audience to action after contributing to building a benevolent attitude.

Oral presentation

Its distinctive features are the simultaneous presence in the room of the presenter, the audience, the oral presentation, direct channel in communication, the possibility of receiving feedback signals, to neutralize noise and timely introduction of corrections in the behavior of the speaker. Although presentation is associated with speaking, written presentation of companies, products, goods, services, representatives of various arts, has its place.

Educational / School presentation

A presentation used in schools as a way of teaching by teachers and as a way of presenting work by students.

Horisontal presentation

Horisontal presentation is when a member of a team, a project working group presents ideas, design, results, details, models to other team members; and when participants in a scientific conference present the results of their research.

The terms are part of the glossary from the book How to Present Successfully?

Most of the terms are published in the Online Guide into Rhetoric, Genres and Formats.

The selection and editing of the terms was done with the participation of Dr. Georgi Petkov and Dr. Todor Simeonov.

Citations and references to this part of the Online Guide into Rhetoric and the Online Course in Rhetoric is mandatory.

Project RHEFINE – Rhetoric for Innovative Education, Number 2020-1-PL01-KA203-082274, Erasmus+ Programme, Key Action 2, Cooperation for innovation and the exchange of good practices – Strategic Partnerships for Higher Education.


University of Warsaw – Poland – coordinator

Institute of Rhetoric and Communication – Bulgaria

University of Zagreb – Croatia