Output 2

Training Module

Summary and recommendations

It includes recommendations for developing and improving the skills of pronouncing a speech, preparing one’s voice, maintaining control during the presentation, participating in dialogic formats, etc.

  • Traditions in rhetoric education

  • Contemporary Methods of Teaching Rhetoric

  • Forming, developing and refining one’s voice

  • Formation, development and improvement of non-linguistic means

  • Summary and recommendations

  • Online resources and oratory and bibliography

Summary and recommendations

The post-communicative stage is not to be neglected in rhetoric education. The orator should know that the preparation of speeches is very important as it follows their dissemination through official channels or otherwise.

Therefore, preparation also takes into account the role of PR professionals and communications experts, including those who manage digital content. These are professionals who are familiar with social networks and with communication on the World Wide Web in general.

Firstly, speed in publishing and distributing content is important at this stage.

Secondly, a decision is made about whether to reach a given audience, or to reach as wide an audience as possible over a period of time.

Thirdly, managing content in a virtual environment has its own peculiarities and tools are applied that need to be known.

The best improvisation is the prepared one.

The best oratory requires that there are no accidentally dropped lines, no inappropriate expressions, no unnecessary improvisation and in general no improvised speeches. This is true for politicians and statesmen, for managers and diplomats, for opinion leaders and for anyone who wants to be a successful speaker.

Oratory performances have parodies in videos and memes. Comments are made to the speeches on social networks. This can have the effect of diminishing the impact of the entire speech. This is because sometimes only one line is reproduced and circulated, and that too out of context.

In the context of innovative rhetoric training, it is important to say that key speeches at important moments should be prepared precisely.

This important commitment stems from the realization that:

Speeches are the quintessence of managerial and public behaviour.

Speeches influence the image of the corporation, the party, the state, the international institution.

Figure 21 Speaker education in the 21st century: preparation, qualities, literacy

Project RHEFINE – Rhetoric for Innovative Education, Number 2020-1-PL01-KA203-082274, Erasmus+ Programme, Key Action 2, Cooperation for innovation and the exchange of good practices – Strategic Partnerships for Higher Education.


University of Warsaw – Poland – coordinator

Institute of Rhetoric and Communication – Bulgaria

University of Zagreb – Croatia